Cold calling is easy to do and the Excel spreadsheet software is easy to use. However, using an Excel spreadsheet to generate leads isn’t like the old days of cold calling in the phone book or being a salesman. There are some new wrinkles that come along with using a spreadsheet for cold calling that are worth learning about. You want to keep these in mind so you don’t miss the opportunity to find out how to drive more sales for your business.
First, there is no easy way to send a cold calling list to a telemarketing agency. There is no online contact form or cold calling directory. A spreadsheet is a great tool for generating lists of names, but you need a professional and trustworthy telemarketing firm that can help you find these leads. Your spreadsheet can help you get leads, but it will not generate a list of prospects that can be sold.
When you have a list of people who have asked to be contacted, you have a list of people who will be receptive to your sales pitch. However, some people will not want to be contacted, so you have a list of people who will not be interested in your products or services. Therefore, a spreadsheet will not help you get rid of these “unwanted” leads. You need a reputable telemarketing firm to do that job for you.
Cold Calling Excel Spreadsheet Software
Second, you will never get as many leads in one day as you would do by cold calling. Yes, the telemarketing firm can take down the information in a spreadsheet and forward it to you, but you will be calling thousands of people every day. With a cold calling list in hand, you will only be calling your current list. Using an Excel spreadsheet, you are only calling your current list once every other day or two. Because of this, you can do other things.
The third advantage to using an Excel spreadsheet is that you can use the lead generation methods in the spreadsheet to improve your existing methods of lead generation. For example, you could look at cold calling tips and create a video presentation to help others. The point is to maximize the information in the spreadsheet and not waste your time by mailing yourself a mass of cold calling leads.
Third, Excel is a great platform for marketing. Although the spreadsheet is a great marketing tool, using an Excel spreadsheet can actually hurt your business.
You can make sales copy. However, when you put up a spreadsheet and include specific data, it can hinder the effectiveness of your sales copy. Since the sales copy is the basis of your business and can help you close the sale, you want to do everything you can to be sure that your sales copy is strong.
You want to be sure that your sales copy is concise and focused on the benefits of your product or service. You want to make sure that it is as helpful as possible. If you fill your spreadsheet with data that is confusing or duplicates information already in your sales copy, you may end up losing leads that will turn into sales.
This may seem like an exaggeration, but it is true. You will end up filling your spreadsheet with lead information that is not useful. This will not help you close the sale, so you will lose even more leads that you can only get by writing a good copy.
A good copy is not the only way to write a good sales copy. The reason that you have to sell your customer the most valuable product or service is because they are more likely to buy from you than to be sold to by a cold calling firm. When you want to get the best results, you need to find a firm that will not only get the sale, but will help you to turn it into a sale. Cold calling Excel is a great tool, but it can only get you so far. You need to find a company that is worth your business. time and investment and provide you with a professional telemarketing service that can deliver results to your business. YOU MUST READ : cogs spreadsheet